So let's get down to business on how to create an effective photography website and draw both professionals and beginners into your world.
First of all, get yourself a website builder. There are many of them out there online and they offer a range of free options, with additional add ons. The website creator tool will allow you to create your own professional looking website within moments and you will be part of the World Wide Web, selling your wares to an audience as big as you want it to be. Update it anytime you need to and make sure you tell people where to find you. Be visible!
Use social media sites such as Twitter and Facebook. It is essential for any website to make use of these arenas and allow visitors the chance to interact with you. Everyone is at it and it's the only way to keep up with the competition. You can reach millions of people at any one time and widen your audience participation in a short space of time. It might even open up new opportunities for you.
You'll want to include in your website a 'products and prices' page if you are offering your services or products. And make sure you've done your homework so that your prices are competitive. Keep this page as current as possible.
Including some positive video footage of your company/organisation is always a winner. It gives a two-dimensional feel to the website and helps to draw people in - particularly with photography buffs.
Your website may also want to include a forum and gallery area where people who are keen photographers can upload their own photographs and share ideas with one another. Photography is about visuals so capitalise on this in your website but make sure it's tasteful and relevant, and not just photos for the sake of them.
Possibly controversially, people want to see websites which are information rich and are practical rather than just aesthetically pleasing with no substance to them. Even in the case of a photography website, it's of no use to serious photographers if it looks good but offers no value. To be taken seriously, you will need to give off a professional and business-like image as well as promote the art of photography itself.
Every page that you add to your website should be of value and serve a purpose. You need to think carefully about the layout and design of your website in order to get maximum impact from it. It should be user friendly and easy to navigate, offering the customer a great experience. If your site is artificial and shallow, then people will leave it as soon as they've found it.
Every feature that you include in your web pages should add value or should not be there at all. A website is not a place for throwing lots of gimmicks at, in the hope that it might attract someone one day. It should be tailored specifically to your market and your niche.
You want to be attracting serious professionals but also trying to entice beginner photographers so you need to make sure that you spend some time thinking about the design of your site carefully if you want it to have any effect at all.
First of all, get yourself a website builder. There are many of them out there online and they offer a range of free options, with additional add ons. The website creator tool will allow you to create your own professional looking website within moments and you will be part of the World Wide Web, selling your wares to an audience as big as you want it to be. Update it anytime you need to and make sure you tell people where to find you. Be visible!
Use social media sites such as Twitter and Facebook. It is essential for any website to make use of these arenas and allow visitors the chance to interact with you. Everyone is at it and it's the only way to keep up with the competition. You can reach millions of people at any one time and widen your audience participation in a short space of time. It might even open up new opportunities for you.
You'll want to include in your website a 'products and prices' page if you are offering your services or products. And make sure you've done your homework so that your prices are competitive. Keep this page as current as possible.
Including some positive video footage of your company/organisation is always a winner. It gives a two-dimensional feel to the website and helps to draw people in - particularly with photography buffs.
Your website may also want to include a forum and gallery area where people who are keen photographers can upload their own photographs and share ideas with one another. Photography is about visuals so capitalise on this in your website but make sure it's tasteful and relevant, and not just photos for the sake of them.
Possibly controversially, people want to see websites which are information rich and are practical rather than just aesthetically pleasing with no substance to them. Even in the case of a photography website, it's of no use to serious photographers if it looks good but offers no value. To be taken seriously, you will need to give off a professional and business-like image as well as promote the art of photography itself.
Every page that you add to your website should be of value and serve a purpose. You need to think carefully about the layout and design of your website in order to get maximum impact from it. It should be user friendly and easy to navigate, offering the customer a great experience. If your site is artificial and shallow, then people will leave it as soon as they've found it.
Every feature that you include in your web pages should add value or should not be there at all. A website is not a place for throwing lots of gimmicks at, in the hope that it might attract someone one day. It should be tailored specifically to your market and your niche.
You want to be attracting serious professionals but also trying to entice beginner photographers so you need to make sure that you spend some time thinking about the design of your site carefully if you want it to have any effect at all.
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